The late comedienne Linda Smith once joked, “I love Waitrose – it’s that little bit more expensive.�

Sad but true, until the recent economic collapse, all of us allegedly were sold the view that �Price is an indicator of quality�, or “Let’s be honest, cheap equals crap�. Advertisers perpetuated the myth – picture the juicy M&S ads, with “This is not ordinary food, this is….� At the other extreme, the supermarkets Value or Basic ranges were acknowledged by the penny pinchers but most of us didn’t give a second glance.

In Computer training, expensive companies (aren’t they the best - if you can afford it - why else would they be so well known?) acknowledged that colleges exist who’ll train less expensively but be careful, you get what you pay for…. .

Then lo and behold, we hover on the brink of financial meltdown, and all at once value is all the rage! Many householders abandon Waitrose, and instead head towards Aldi and Lidl. Investment bankers and their fat cat payouts are out of favour, and we all look more closely at who we’re buying from.

Maybe we’ve been taken in by “reassuringly expensive� price tags? Dig a little further into the UK training market, and there’s a lot to discover. Just because there’s a great need for an ever increasing number of skilled programmers and networking professionals, should we really be paying over five thousand pounds for training, or are we just paying to prop up dinosaurs? It’s a bit rich that many IT trainers are preaching one thing whilst practicing another - supplying a workforce for the digital age using pen and paper methods. Should we really have to read through books when all information can be downloaded and watched on computers? Is it necessary to drive to training centres, spending more money for our overnights to support their overheads? 24/7 Interactive training should be available for me anywhere – at my convenience, but not at my cost.

With newer, easier training options on offer at a fraction of the cost of these prices, maybe it’s time we woke up to the fact that with regard to electronic learning, value means lower cost for higher quality. Things are changing in IT training – in the words used by supermarkets, it’s “Simply Value� prices, for “Best Ever� products. In this knowledge hungry world of today, I’d say that’s a step in the right direction.

(C) Scott Edwards - www.learninglolly.com. Scott Edwards has been involved in the IT and Training Industry for 30 years.

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